The tourism industry in Laos has reached its “moment of truth” and must immediately elevate its service quality to achieve the targeted US$1 billion in annual revenue by 2020. This is the view of Professor Kaye Chon, Dean and Chair Professor at Hong Kong Polytechnic University’s School of Hotel & Tourism Management, and this year’s UNWTO Ulysses Prize winner, who recently addressed more than 100 travel industry leaders and students at the 4th Lanith Quarterly Symposium in Vientiane.
In his presentation, entitled ‘Enhancing Competitiveness through Service Quality’, Professor Chon, stressed that service standards must be raised.
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