SIA appoints Australian PR agency
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Singapore Airlines has appointed Liquid Ideas to manage its public relations in Australia. Following a competitive pitch, Liquid Ideas will now publicise and promote the SIA brand, products and services, including its upcoming 45th anniversary in Australia.
The airline’s Public Relations Manager for South West Pacific, Bryony Duncan-Smith said; “We are delighted to be working with Liquid Ideas. This is an exciting opportunity as Singapore Airlines is about to celebrate 45 years in Australia and Liquid Ideas is uniquely placed to support us for this major milestone as well as our ongoing commitment to making international travel from Australia as enjoyable and comfortable as possible.”
Liquid Ideas’ founder & Director, Stuart Gregor added; “We couldn’t be more excited to be working with what we think is quite simply the world’s greatest airline brand. Singapore Airlines keeps the glamour of flying alive with their exceptional product and reputation for the best service in the sky. We can’t wait to help Singapore Airlines engage with Australian consumers, influencers and the media in the coming months and hopefully years.”
The SIA account team at Liquid Ideas will be led by Account Director Charmaine Glase and supported by Account Manager Jemma Lee.
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