Suntec renews Adelaide partnership

Adelaide Convention Centre

Suntec International, the Singapore-based MICE representative, has renewed its partnership with the Adelaide Convention Centre (ACC).

Under the latest contract, Suntec will continue to be ACC’s sales and marketing representative in Asia.

“As a pioneer in Asia’s MICE industry, we have the knowledge and extensive sales network that will help our clients gain direct access to the Asia market. This continued collaboration with the Adelaide Convention Centre bears testimony to how clients can tap on Suntec International to broaden their reach and visibility in Asia.” said Suntec’s CEO Pieter Idenburg.

“This successful conclusion of the contract also represents a seal of approval for the hard work and results which my team has delivered. Moving forward, my team will continue to work with ACC to develop on the substantial number of sales leads generated, and help bring them to fruition,” he added.

Alec Gilbert, ACC’s Chief Executive, said that Suntec had provided it with “valuable leads from various associations in Asia”.

The ACC is currently undergoing a US$350 million redevelopment programme which will see the addition of 7,800m² of space by 2017, including a new ballroom.

By Mark Elliott, 2 June 2012, Saturday 2:54 AM