Salalah ‘Khareef’ campaign launched

Oman’s Ministry of Tourism partnered with Oman Air to launch a summer travel campaign for Oman’s ‘Khareef’ monsoon season, which is widely celebrated in Salalah. The launch event was held recently at Safir International Hotel in Kuwait City, with around 200 travel agents.

The special packages to be unveiled include discounted rates to some of the Sultanate’s top hotels, free iftar dinners, and free extra night stays. Oman Air will also introduce a new brochure highlighting Oman’s touristic attractions and will encourage travelers to avail of the 10 weekly flights from Kuwait to Muscat to take part in Oman’s colorful Khareef festivities.

Last year Oman welcomed almost 27,000 visitors from Kuwait topping the previous year’s number by 14%. The Oman Ministry of Tourism’s online accommodation booking partners add that their transactions grew from 25 to 40% in 2011.

“With this collaboration, we intend to encourage more travelers from Kuwait to join our various festivities. Oman Ministry of Tourism is keen to introduce Salalah and Oman to the Kuwaiti market,” said Gamal Sadek, director, Oman Ministry of Tourism Representative Offices, GCC.

By Charmaine Fernz, 11 June 2012, Monday 7:17 PM