Lemon Tree adopts IDeaS platform

Lemon Tree Hotels have adopted the IDeaS platform. All 19 Lemon Tree hotels across India will adopt the platform to enhance its revenue performance. The hotel chain is now utilising IDeaS Revenue Management System (RMS) to forecast each hotel’s pricing strategies and structure, based on market conditions and hotel positioning.

“There was no one capability or feature that Lemon Tree focused on during the evaluation period; they spend detailed time on all aspects making

Lemon Tree Hotel, Chandigarh

sure IDeaS was the right fit. Lemon Tree have always had a focused vision on what they want to achieve as a brand. This is supported by a well planned and executed technology strategy that IDeaS is very pleased to be part of and we look forward to helping Lemon Tree drive better revenues,” said Sivaprasad Gangadharan, Regional Director for Subcontinent Sales for IDeaS.

“Our target is to increase inventory from 2000 to 8000 rooms over the next four to five years. We chose to work with IDeaS based on their proven ability to deliver the financial benefits of revenue management as well as the operational benefits. IDeaS has a team of over 200 people in India focusing on revenue management demonstrating strong commitment to business in India,” said the hotel company’s Assistant Vice President for Operations, Nikhil Sharma.

By Krupa Vora, 30 July 2012, Monday 3:49 AM