Mobile apps lead in booking for Jazeera Airways

Jazeera Airways revealed that 8.5% of total bookings in June were generated through mobile booking apps.

According to industry insiders, mobile booking apps typically generate between 0.5% and 2% of total airline bookings in any given month, as compared to web bookings that can generate between 10% and 90% of total bookings in a given month depending on the market and airline’s network.

Jazeera Airways, which has consistently generated about 60% of bookings through jazeeraairways.com, had introduced an iPhone booking app, an Android booking app, and a facebook booking app earlier this year. The iPhone and Android apps enable customers to browse through flights, book and pay for seats and check-in. The launch of the mobile apps follows a series of value-bolstering services.

By Charmaine Fernz, 7 August 2012, Tuesday 6:20 AM