Como unveils new hotel branding

The words ‘By Como’ will be added to the name of Bangkok’s Metropolitan hotel

Luxury hospitality chain Como Hotels & Resorts has revamped its branding, with tweaked names for its nine properties. 

Each of Como’s hotels and resorts will keep its individual logos, but these will now be underpinned by the ‘by Como’ suffix, in an effort to unify the company’s portfolio.

Founded by Singaporean entrepreneur Christina Ong, Como Hotels & Resorts currently comprises urban hotels in London and Bangkok, retreats in Bali and Bhutan and resorts in the Maldives and Turks & Caicos Islands. Up until now they were all known under their individual brand names, such as The Halkin in London, Metropolitan in Bangkok and Uma in Bali, but Como’s Chief Operating Officer Kuno Fasel said the rebranding was intended to appeal to its loyal customers.

“Como is a community of like-minded employees, partners and guests, who prize authenticity and quality. Our branding reflects how every detail in every property is intrinsically ‘by Como’,” Fasel said.

To coincide with the rebrand Como has also relaunched its website. The new comohotels.com is mobile-friendly and features destination guides, chef profiles, downloadable recipes and event venue floor plans, as well as a new trade area.

“Como’s new website was designed to deliver a user-friendly customer experience to facilitate comprehensive travel planning from research to booking,” said Gabriela Henrichwark, Como’s Global Marketing Director. “Our fresh branding retains each property’s uniqueness while extending Como’s group-wide promise of a highly personalised, luxury travel experience.” 

By Mark Elliott, 16 August 2012, Thursday 2:39 AM