Norwegian cruise company Hurtigruten has announced that it is to run a ‘meet the customer’ campaign which will involve its entire UK office going out and meeting with customers – most of which will be travel agents.

The scheme will include all members of the Hurtigruten hierarchy, from the managing director downwards, and will take in over 200 visits to agents across the UK.

“As a business we exist because of our customers and the vast majority of these are delivered to us via travel agents,” explains Kathryn Beadle, managing director of Hurtigruten UK. “I felt it important that everyone in the business from our most junior member of staff to our most senior meet with travel agents. Therefore every single member of staff will visit agents across the UK, this not only shows our appreciation to the trade but also gives all of the staff a better understanding of the challenges that are faced. This initiative has already started and visits have already taken place in Scotland, Wales, Essex, Kent and the West Country, interestingly what I hadn’t appreciated was the benefit that it would have to all of us as a team as each time someone returns from a period ‘in the field’ the office is a buzz as they want to hear how their trip went.”

Once all trips have been completed, Hurtigruten will review its findings and make changes according to feedback. 

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