Promoting outbound travel to Florida
AVIAREPS has been appointed by VISIT FLORIDA as its representative in India.
With immediate effect, the tourism marketing and public relations firm will be responsible for carrying out all sales, marketing and public relations activities in India on behalf of the state’s official tourism marketing corporation.
In order to strengthen Florida’s business relations with the Indian travel trade and enhance its awareness in India, AVIAREPS will conduct training seminars for the travel trade and organise familiarisation trips to Florida, helping to increase awareness and generate interest in popular US destination.
Tracy Vaughan, Director, International Sales and Marketing at VISIT FLORIDA said; “India is one of the top source markets for the US, we are very happy to appoint AVIAREPS India to further develop this dynamic and growing market. With world-class theme parks, beautiful beaches, endless entertainment, culinary and shopping options, Florida has always been an attractive travel proposition for Indian families.”
In 2011, VISIT FLORIDA has welcomed an estimated 50,000 visitors from the India market, a 16 % increase over 2010.