Starwood Hotels & Resorts Worldwide, Inc recently announced that it has signed an agreement BCD Co. to introduce the Aloft Hotels brand to Erbil in Iraq.
The opening of the new Aloft Erbil is scheduled for 2015. Created to carve a niche in the mid-market hotel sector, Aloft is looking to offer urban-influenced and modern design at an affordable price point. Aloft Erbil will comprise 200 guest rooms featuring all the latest facilities.
“Together with BCD, we are excited to grow Starwood’s presence in this emerging market as we bring Aloft Hotels to Iraq,” said Roeland Vos, president, Starwood Hotels & Resorts, Europe, Africa and Middle East. Aloft Erbil will be a part of BCD’s mixed-use complex which will also include a Sheraton hotel.
Adding further Saad Aldoski, partner at BCD Co said: “We look forward to developing this relationship to further to contribute to the growing development of tourism industry in the Kurdistan area and Iraq as a whole. Erbil is considered as one of the top emerging markets in the Middle East with a lot of potential.”