Hard Rock launches loyalty scheme
Hard Rock International has launched a new global loyalty scheme, Hard Rock Rewards.
The unified programme will enable guests to earn and spent points at Hard Rock’s cafes, shops, hotels and casinos across the world. Guests can join Hard Rock Rewards for free, or upgrade to the VIP membership level to obtain higher tier rewards.
“Hard Rock Rewards is the answer to the cry of our raving fans,” said John Galloway, chief marketing officer of Hard Rock International. “As a company that provides more than 79 million guest experiences each year across a rapidly growing network of venues in 60 countries, we’re thrilled to implement a program that allows us to truly support Hard Rock’s loyal fans on their journey around the world.”
Programme benefits include monthly offers, dedicated check-in lines, late check-outs and welcome amenities at participating hotels.