Durham Tees rolls out new KLM campaign

Durham Tees Valley Airport and KLM Royal Dutch Airlines are to unveil the second phase of their marketing campaign this week after seeing month-on-month increases on the route.

Passenger numbers on KLM’s route from the northern airport to Amsterdam have soared since the initial campaign launched in May, with many travellers connecting onto long-haul destinations. The second phase of its campaign will include social media, travel agent partnerships and events.

“The campaign has had a positive impact on our performance on the Durham Tees Valley-Amsterdam route with passenger numbers to Amsterdam increasing compared to previous year,” said Vincent Kas, commercial director for Air France-KLM UK and Ireland.

“This has been particularly impressive given the turnaround time and the speed in which we have been able to achieve this. Whereas we feel we can grow the long haul segment even more, this trend has also improved. Overall load factors ended higher than the previous year,” he added. 

By Amanda Greenwood, 9 January 2013, Wednesday 11:10 AM