Room nights improve for SLH
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Small Luxury Hotels of the World (SLH) has seen a 6% increase in room nights booked during Q1 2012 year-on-year.
The rise in bookings is against a 4% drop in the average room rate, which fell to GBP213.
Its success follows a string of new initiatives and openings including its The Club membership programme, which is expected to help further boost figures this year.
In addition SLH will continue to expand its portfolio, having already had 20 new hotels join this year.
The group is also monitoring searches that come up with no results to see where it could expand in the future. It has specifically pinpointed Hawaii, Ibiza, Las Vegas and the Bahamas amongst others as locations its customers search for.
“In 2012 we had a lot to talk about – to have our most successful year to date in the middle of a global recession is no small feat,” said Paul Kerr, CEO for SLH. “The team this year has lofty goals, and that is to build on the success of 2012. Fortunately, we are reaching those goals, mainly thanks to our guest recognition club.”