Shenzhen bucks Pearl River Delta hotel decline
Hotels in Shenzhen saw a strong rise in occupancy and average daily rates (ADR) in the first quarter of 2013, but this was not matched by other major cities in the Pearl River Delta.
According to the latest hotel data from STR Global, revenue per available room (revPAR) in Guangzhou, Hong Kong and Macau declined in the first three months of the year, compared to Q1 2012. In Shenzhen however, saw rising occupancy and rates led to a 9.3% surge in revPAR.
The most severe downturn was seen in Macau, where drops in occupancy (-4.2% to 81.4%) and ADR (-6.1% to US$191.08) led to a 10.0% slump in revPAR. The decline in Hong Kong was less severe, with occupancy (-0.6% to 82.8%) and ADR (-0.9% to US$236.44) only slightly down on last year, leading to a 1.4% dip in revPAR. This was similar to Guangzhou, where a 3.3% drop in occupancy, to 61.3%, offset a 1.7% rise in ADR, to US$107.87.
The region’s stand-out performer however, was Shenzhen. While rising from a far lower base than neighbouring Hong Kong, a 3.0% rise in occupancy to 65.5%, and ADR growth of 6.2% to US$125.71, led to a 9.3% rise in revPAR.