Royal Caribbean and Kingfisher Airlines have formed an alliance that will offer customers bundled vacation packages, as well as enhanced member benefits for members of King Club, Kingfisher Airlines’ loyalty programme. “Working together, we can offer a number of synergies and new benefits to our Royal Caribbean International guests, and to Kingfisher customers,” said Michael Bayley, Executive Vice President of International for Royal Caribbean Cruises. “India is a key market for us, and we look forward to expanding our brand presence there and introducing people to the world of cruising.”This is the first time Royal Caribbean has entered into a strategic alliance of this magnitude in the Asia Pacific region, where the Legend of the Seas sails out of Singapore and Hong Kong, and Brilliance of the Seas is home-ported in Dubai seasonally. Kingfisher Airlines flies to all three of these embarkation ports from cities throughout India and its tour division, Kingfisher Holidays, bundles vacation packages that include both a Royal Caribbean cruise and airfare.To celebrate the new partnership, Kingfisher is launching an online sweepstakes for its King Club members, which will give one lucky couple from India a free 4-night Isles of Southeast Asia cruise on Legend of the Seas departing from Singapore on 23 May 2011.
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