Thomas Cook lines up Nesbitt for ads
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The new year-round campaign aims to “brand-build” the travel company by showcasing its store, online and mobile offering.
Nesbitt will appear in a series of ‘comical’ advertisements from 1 June highlighting its family holidays, room offering and currency exchange services, all ending in its ‘Don’t just book it, Thomas Cook it’ catchphrase.
“We want to create and sustain stand-out for our brand and our customer promise – where, whatever booking channel they choose, whether that be online, by phone or in their local Thomas Cook branch, customers travelling abroad with us will benefit from the exceptional levels of knowledge and service they have come to expect from an experienced, trusted and iconic travel brand,” said Mike Hoban, sales, marketing & ecommerce director at Thomas Cook UK & Ireland.