Hungary promotes health tourism and MICE in Middle East
Contributors are not employed, compensated or governed by TD, opinions and statements are from the contributor directly
Hungarian Tourism Plc will look at boosting promotion of its health tourism products, Meetings, Incentives, Conferencing and Exhibition (MICE) travel packages and facilities to the city Budapest and the areas surrounding Lake Balaton, within the Middle East in 2013.
Mrs Marianna Dené, CEO of Hungarian Tourism Plc said : “The Middle East market has been a growing and increasingly important source market of visitors to Hungary over the last couple of years, and we see positive signs to suggest that this trend will continue. We expect a further increase in visitors from the region in 2013.”
The reasons attributed to the positive outlook regarding increased visitor numbers to Hungary from the region include: Hungarian Tourism’s proactive strategy of engagement with the regional travel trade, airlines and agents, Hungary’s continuing success in offering high-quality with value as a leisure and business destination, variety of tourism products on offer, and Hungary’s rich culture and traditions which are well received by many from the Middle East.
As part of the tourism development strategy, Hungarian Tourism will now focus its marketing efforts on destination and niche markets targeted at specific consumer segments. In 2013, tourism products for health tourism, MICE, Budapest and Balaton will all be highlighted with a focus on the excellent and comparative high-quality travel destination Hungary can provide within these niche travel segments.