Travco partners with Illusions Online
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Travco has partnered with Dubai-based Illusions Online to implement a web-based solution in an effort to fast-track its growth plans.
The company has adopted Illusion Online’s Enterprise edition – a packaged product that automates almost every aspect of a business including Travco’s inbound B2B operations in UAE, Oman and Jordan and its outbound B2C business in the UAE.
“The future of the travel business is online and we chose to work with Illusions because the technology company offered us an off-the-shelf solution that suited our needs,” explained Osama Bushra, chief operating officer for Travco.
“The main benefit is that Illusions will provide us and our partners with XML interface capabilities, which is now essential to sustain business relationships in source markets such as the UK and Germany, which demand rates and availability in real time 24 hours a day, seven days a week.
“Our B2B partners now expect us to offer immediate online capabilities such as these and so when the Illusions system is up and running, it should give us a competitive edge over other inbound market players.”
Bushra also revealed the Enterprise solution’s B2C booking engine would be designed to help Travco Dubai’s outbound division realise its true growth potential.
“We want to expand our outbound business and our new bookable website will provide a one-stop-shop for customers looking to travel to multiple destinations,” he explained.
“By working with Illusions on a B2C system we believe we will be able to grow our outbound business by at least 100% over the next two years.”
Illusions Online CEO Faisal Memon said forging a partnership with Travco was a real coup, given the firm’s size and scope.
“The deal proves we are not just a technology firm, but a travel industry specialist that intimately understands the needs of leading tour operators, travel agents and DMCs globally,” he said.
“Travel experts such as Travco realise we can help them grow their business by providing them with innovative solutions that are customisable to meet their exact requirements.”
Travco’s Illusions Enterprise edition is currently being implemented with the system expected to be up-and-running by September.
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