A study has revealed that 55% of Brits look forward to their holidays over any other event in the year.
The research, which was conducted by Travel Counsellors, asked 1,000 people across the UK to fill in their holiday booking behaviour survey.
The poll found that 55.7% of those asked looked forward to their holiday more than anything else, Christmas came in second at 27%. However, only 40% of consumers recorded being satisfied with their holiday booking process.
Steve Byrne, managing director at Travel Counsellors said: “It is no surprise that consumers prioritise holidays so highly, but what has amazed us is the level of satisfaction”
The survey also found that only 12% of those asked would book their holiday based on the recommendation of a friend or an online review – opening the door to travel agents.
Mr Byrne continued: “Holidays are so precious and hard earned so the only way to truly ensure that they are a success is to seek advice, ideally from someone you trust. As a result we believe that it is the recommendations our Travel Counsellors give their customers, which helps ensure their expectations are met, if not exceeded. These recommendations are given personally, but many times gleaned from the experiences of 1250 Travel Counsellor professionals worldwide, so can be trusted.”
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