The South African Tourism Board has launched a travel guide in the Indian market.
The “My Travel Escapades in South Africa” is written by the tourism board’s Ambassador, Jonty Rhodes, in association with Lonely Planet Magazine. After a successful launch of “My South African Diary” last year, the tourism board has launched this guide with a completely new facet of attracting travellers to South Africa by announcing an unprecedented ‘Take Me to South Africa’ contest.
Talking about the travel guide, Rhodes said, “There’s no other country in the world like my home country South Africa that combines varied natural beauty, amazing fun-filled experiences and cultural diversity so brilliantly. From the time, I heard about the contest to the moment when the contest winners arrived in Johannesburg, I was ecstatic to explore the exciting itinerary put together by South African Tourism and to take the opportunity of showcasing my fascinating country to them.
“It was an exciting step for us to get Jonty on board as the brand ambassador to promote South Africa in India. The travel guide is part of our first unique initiative undertaken with
him to showcase the varied experiences offered by South Africa. Jonty’s love for travel, his passion for his country and enthusiasm to promote South Africa among Indian travellers opened up the perfect platform for this unprecedented initiative,” said Hannelli Slabber, country manager for India at South African Tourism.
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