Marriott International Inc globally will be celebrating a week-long festival of community engagement. The initiative known as Global Customer Appreciation Week (GCAW) will run from 28 October until 1 November 2013.
As part of the initiative, Marriott International executives and sales staff worldwide call guests and thank them and get involved in charitable endeavors. In the Middle East and Africa, from Kuwait to Algeria, GCAW involves a list of events with a theme ‘see the world in a whole new way’.
Alex Kyriakidis, president and managing director of Marriott International, Middle East and Africa, said: “As the company grows across the Middle East and Africa, we are acutely aware that the regional hospitality sector is highly competitive.”
In Kuwait, the JW Marriott will host an executive lunch where 100 top level clients will be gifted with Bill Marriott’s iconic Without Reservations book. In addition, 20 associates will pay a visit to the Children’s Hospital for cancer patients and gift them with a home-cooked lunch. In Bahrain, Qatar, Egypt, Jordan, Saudi Arabia, Oman and the UAE the efforts continue as the Group hosts breakfasts, brunches and lunches for its top customers. Additional initiatives include senior associates driving blood donations, cleaning up local beaches and cities, assisting traffic police and even hosting sports tournaments.