Uttarakhand has set up the Uttarakhand Tourism Promotion Forum (UTPF) to promote tourism among domestic and
international visitors.
Formulated on the lines of an industry think-tank, the UTPF will have participants from the hotel industry, as well as the other stake holders like tour operators, travel and logistics providers and industry leaders from the state. In an advisory role, the UTPF is an effort of the private sector to jointly promote sustainable and responsible tourism in Uttarakhand.
“Uttarakhand has unparalleled scenic beauty and untouched territories that have remained unexplored and hence un-marketed. For the holistic development of the tourism potential in the state, it is imperative that we work together to focus on all components that make Uttarakhand so special – weather, scenic beauty, divinity, folklore, people and culture, adventure, arts and craft”, said Sunny Sahani, Spokesperson of the Mussoorie Hotel Association.
As a first step, the UTPF will create a dossier of the 50 top tourist destinations in Uttarakhand and share it among the travel trade. In addition, it will create a definitive “places to see” fact sheet for the top 10 tourist destinations like Mussoorie, Nainital, Ranikhet, Dhanaulti, Chamba, Rishikesh, Haridwar, Lansdowne, Mukteshwar and Corbett.
“UTPF will build upon the expertise and experience of its members and create programmes that help build the industry as well as set standards for others to emulate,” said Mohit Aggarwal , Member of UTPF. Some of the main proposals under consideration at the present moment include a plan to create a compulsory register of all hotels in these areas so that any activity that is created equally benefits all and is not limited to the visible few.
The UTPF is currently in the process of creating awareness about its activities within the industry in the state and suggesting concrete next steps to the enhancement of tourism in the state.
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