Al-Ahsa festival expects 1.4m visitors
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The third Al-Ahsa shopping and entertainment festival is looking to attract 1.4 million visitors. Al-Ahsa Gov Prince Badr bin Muhammad Al-Jalawi, chairman of the region’s Tourism Development Council inaugurated the event.
The organizing committee has estimated that the event would make SAR480 m. The festival will take place over 22 days at local malls and commercial complexes. The event has witnessed an increase of 10% over last year.
Muhammed Al-Afaleq, general supervisor of the festival’s executive committee, said the event has boosted the region’s tourism industry. “The festival would not have been as successful without the support of Prince Badr.” The festival in its first year brought in much needed revenue for local hotels, furnished apartments, malls and restaurants of over SAR400 m, with every person spending on average SAR1,829.
Saleh Al-Afaleq, deputy chairman of the Council of Saudi Chambers, head of the Al-Ahsa Chamber, Shoura Council member and general coordinator of the festival, said: “There are several developmental and investment projects that will be implemented in coming months including the Al-Uqair Tourism Project. In addition, private and public sector companies will be restoring several tourism sites.”
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