Travel Counsellors’ late bookings rise 8%
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Travel Counsellors has reported an 8% increase in July bookings for last-minute departures, compared to last year.
The homeworking agency also saw June bookings for summer 2014 go up 6% and bookings made in May to July up 8%.
Sales have been helped by a targeted summer campaign and a new daily ‘summer lates’ TCTV show with the latest offers, advice and tips.
“Despite reports of a slow summer lates market, we have seen a strong booking trend over the summer months, and additionally our future bookings for winter 2014 are also performing well, up 11% on last year. As our Travel Counsellors are not restricted to third party product and are able to re-package and tailor-make for their customers through our in-house dynamic packaging system, they are not affected by reduced capacity,” said the company’s sales director Malcolm Hingley.
“Plus, our sales are not as heavily reliant on traditional summer Med packages. We are also seeing more and more customers recognising the value of booking with a trusted and knowledgeable travel agent, with our focus on customer service resulting in a repeat booking rate of more than 70%,” Hingley added.
Despite its non-reliance on European holidays Spain, Italy and Greece remain its most-sold destinations for summer.
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