TUI to extend Greece summer season
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TUI Travel has revealed it will increase its summer season in Greece next year as it has reached its target of boost arrivals into the country.
It’s been a year since TUI’s chief executive Peter Long met with the country’s Prime Minister Antonis Samaras to make the pledge and he was back in Greece this week giving a speech at the SETE Annual Conference in Athens.
During his speech Long said the company will trial an earlier summer season in Greece and shared the success of the firm’s strategy to help tourism grow.
“Last year, when I met the Prime Minister, we committed to increasing passenger numbers by 10%. We have achieved that, bringing some two million TUI Travel customers from across all of our source markets, exceeding our best expectations,” he said. “Although, it’s not only about arrival numbers; it’s also about the overall economic and social benefit generated. We support 10,000 jobs (directly and indirectly) here in Greece and as a travel organisation; we make up roughly 10% of the total international arrivals in the country.”
He called for greater links between the Greek local producers and suppliers with hotels to boost spend and customer satisfaction, on the islands as well as mainland.
“We are committed to supporting Greece. It is of great importance that the Government, along with all of the industry’s professionals, continue to work together to support further growth in Greece within an environment of stability,” he added.
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