Targeting the Chinese traveller: MediaVantage
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Recent statistics state that number of Chinese outbound travelers arriving to the UAE has been on the increase. International outbound leisure travel trips by China’s residents are estimated at 71.2 million in 2014 and are forecasted to grow by an average of 11.1% per year to reach 134 mn trips by 2020.
Many countries worldwide are working on China-specific strategies as there is undoubtedly an increase of High Net worth Individuals from the country. In a bid to tap into this potent market, the first China Tourism & Shopping Seminar is scheduled to b held on 28 October 2014 at Media Rotana in Dubai.
Alexander Glos, CEO of i2i group and founder of Chinese Visitor Summit will lead the event. The areas of discussion will be conditions of the outbound Chinese tourism market to the UAE, how to capture a share of this inbound market, including strategies for marketing, promotion, sales development, PR and communications, events and incentives.
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