The second annual International Ski Travel Market has concluded in Davos, Switzerland, with organisers claiming a 15% year-on-year rise in the number of exhibitors.
ISTM exhibition manager Peter Grimster said: “The host venue, InterContinental Hotel Davos, has been filled with ski trade professionals. The feedback from exhibitors, key note speakers and the 70 hosted buyers has been overwhelmingly positive, reinforcing our position as the industry platform for ski professionals to share their news, network with decisionmakers, meet potential partners and exchange insight and ideas. The scene was truly international including buyers from the USA, Middle East and Europe”.
The two-day appointment-led event saw suppliers (including resorts and hotels) and buyers (comprising of mainstream ski tour operators and tailor-made specialists) partake in 1620 pre-arranged appointments; equating to 533 hours of business meetings.
A new-look panel session hosted by James Cove was also a hit with delegates, according to Reed.
The two keynote speakers, Urs Eberhard, vice director and head of Markets, of Switzerland Tourism, and Mathew Prior, managing director of Specialist Holidays Group, TUI Travel discussed the future of the ski business with questions raised by members of the audience.
Next year’s instalment of ISTM will be staged in Ötztal’s luxury Aqua Dome complex in Austria with access to the ski resorts of Sölden, Obergurgl and Hochgurgl from 14-15 March.
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