InterContinental Hotels Group (IHG) has signed a franchise agreement for its first Holiday Inn Express in Adelaide.
Opening in 2018, the 245-room new-build budget hotel will be located on Hindley Street, in the centre of the Australian city. It will offer free Wi-Fi and breakfast, plus a self-service business centre and laundry room, a fitness centre and two meeting rooms.
The hotel is the third to be signed under the master development agreement between IHG and Pro Invest, in a deal that will lead to the development of 15 Holiday Inn Express hotels across Australia by 2025. The first two hotels will open in Sydney and Brisbane in 2016.
“The development of the new Holiday Inn Express Adelaide is the latest in a series of milestones for IHG and our partners Pro Invest,” said Karin Sheppard, IHG’s chief operating officer for Australasia, Japan, Korea & Asia, Middle East & Africa (AMEA) franchising.
“The site is exactly the right location for the Holiday Inn Express guest and hits our strategy of bringing the brand to key Australian cities. We know the domestic market will respond extremely well to this fresh and exciting brand and having a Holiday Inn Express in the CBD will be key as the increase in air connectivity between Adelaide and other key Asian cities continues.
“The hotel will open in 2018 following the launch of the brand in Sydney due to take place early next year,” she added.
IHG currently has 24 hotels operating under three brands in Australia: InterContinental, Crowne Plaza and Holiday Inn, with a further four hotels in the pipeline.
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