MyDubai targets VFR
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Families of employees at 11 leading Dubai hotels have one a trip of a lifetime to the emirate thanks to a campaign promoting Visiting Friends and Relatives (VFR).
Dubai Tourism, as part of the wider #MyDubai initiative, ran an exclusive hotel competition spread over a period of three weeks, which called on employees to post images or videos that best defined their #MyDubai experience.
One winner was selected from each participating hotel and 11 finalists each won an all-expenses paid trip to Dubai for two members of their families to experience the city with them.
“The campaign and prizes embody the soul of Dubai – uniting families with their loved ones, celebrating their emotions and creating special moments for them to share,” Dubai Tourism said in a statement.
“It further highlights Dubai’s positioning as a family destination that offers a unique getaway for the entire family with events and activities to entertain all ages.”
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