Over half of Indian travellers look actively online
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A recent report from Phocuswright stated that digital sources play a key role in Indians planning their leisure trip (the trip with the most money spent and longest duration).
As per the report, travellers rely on a range of information sources, but websites via computer were the most common, with 54% of travellers going online to search and shop.
There was also a huge uptake for Indian holiday and packages and nearly 40% travellers were likely to shop via smartphone, underlining the substantial influence mobile websites and applications are having on travel planning.
“With so much time spent researching online, especially for holidays, travelers are increasingly getting convinced that they are also paying online,” said Phocuswright’s research analyst, Asia Pacific, Chetan Kapoor. “Indian travelers use the best of both worlds to shop and book their travels, especially when it’s their most significant leisure trip of the year.”
An analysis of payment methods, however, indicates that nearly four out of 10 prepackaged holiday travellers used an online payment method. While payment distinction is important within the travel industry, travellers themselves are often unclear on what constitutes an online booking.
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