Cristal Hotels look at Turkish expansion
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In a recent development, a new joint venture with a Turkish partner, Cristal Hospitality will set up the Cristal Turkey office.
This is being initiated in its bid to capitalise on explosive growth of the country’s accommodation sector. Peter Blackburn, president and CEO of Cristal Hospitality is of the opinion that the Group has set a target of opening eight new hotels in Turkey within three years encompassing all four brands.
“With backing of a prominent local partner, we can think this is a realistic ambition given the bullish growth the hospitality sector in Turkey is currently experiencing,” he said.
With more than 40 million leisure and business tourists in 2014, Turkey is rated as sixth most visited country worldwide and government aims to grow this by 50%. This is optimistic as the country develops in areas including medical, cultural, sports and wellness tourism, as well as its traditional city break and beach sectors.
“Istanbul itself boasts more than 800 properties with nearly 5,000 rooms under development. We will be seeking opportunities in secondary destinations plus the mid-market sector which is under-served by international brands,” said Blackburn.
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