Egypt witnesses a surge in Arab tourism
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Recent statistics from the Egyptian Tourism Authority (ETA) state that April’s tourism statistics reflect continued positive growth in number of tourists visiting Egypt, as compared with last year.
Number of tourists who visited various tourist destinations in Egypt during April 2015 saw a 17.7%increase when compared with April 2014.
This positive trend continues as the ministry of tourism ramps up efforts on its recent campaign ‘Masr Qariba’. The campaign means means ‘Egypt is close’ in Arabic. It also aims to attract Arab tourists, with a special focus on UAE, Saudi Arabia and Kuwait markets.
Additionally, Egypt will soon be launching its new global advertising and publicity campaign that will shed light on cultural tourism. Around 20-25% of the campaign’s budget will be allocated towards promoting a specific type of tourism in Egypt. The new campaign specifically targets restoring tourism to cultural destinations by creating tourist packages.
Statistics reflect an increase in number of Emirati tourists by 49.8% during the first four months of 2015 compared with last year. In April 2015, number of Emirati tourists who visited Egypt increased by 36.4% compared to April 2014. In addition, number of Emirati tourists staying in hotels and nights spent in Egypt during April 2015 has increased by 22.3% compared to April 2014.
Statistics also show an increase in number of Saudi tourists by 69.9% during first four months of 2015 compared with last year. In April 2015, number of Saudi tourists who visited Egypt increased by 57.3% compared to April 2014.
Furthermore, during April 2015, Saudi Arabia has been ranked fifth in terms of number of tourists and nights spent in Egypt. There was also an increase in number of Kuwaiti tourists by 37.1%. In April 2015, number of Kuwaiti tourists who visited Egypt increased by 20.2% compared to April 2014. In addition, number of Kuwaiti tourists staying in hotels and nights spent in Egypt during April 2015 has increased by 17.6% compared to April 2014.
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