SCTDA targets the European market with road shows
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In an effort to push and pull tourism from the European markets, Sharjah Commerce and Tourism Development Authority (SCTDA) recently organised a series of road shows.
The road shows were held in cooperation with tourism and hospitality sector partners across major European cities such as Bulgaria, Czech Republic and Poland.
SCTDA stressed that the European road shows held considerable significance in light of recent launch of the Sharjah Tourism Vision 2021 that aims to attract 10 million tourists by 2021.
The authority called for concerted efforts to highlight initiatives, programmes and services launched under the vision, and said that the road shows helped shed light on planned projects in the hospitality sector as well as innovative services and attractive offers activated under various pillars of the vision.
The European road shows began Prague, followed by Sofia. The tour concluded with a road show in Warsaw.
The SCTDA road shows included workshops and meetings with leading government and private sector players, investors and market leaders and representatives from the travel and tourism industry from the continent.
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