TFE Hotels has launched a new brand for its luxury hotels.
The TFE Hotels Collection is designed for “distinctive and boutique properties” in Australia and overseas, the first of which will be the Hotel Kurrajong Canberra – an 89-year-old hotel which was refurbished and relaunched by TFE in December 2014.
“As we grow our portfolio, including the next generation of Vibe Hotels and the evolution of the Travelodge Hotels brand, we are also looking at opportunities to develop a portfolio of unique and boutique properties that don’t naturally fall into our existing brand framework,” said Emma Fraser, group director of marketing at TFE Hotels.
“The TFE Hotels Collection creates the flexibility to encourage this growth, allowing our owners and their respective hotels to showcase their individual brand identities, whilst still benefitting from integration within the TFE Hotels family and our proven successful hotel management experience,” she added.
With the addition of the TFE Hotels Collection, TFE now has six hotel brands: Adina Apartment Hotels, Medina Serviced Apartments, Rendezvous Hotels, Vibe Hotels, Travelodge Hotels and TFE Hotels Collection.
Comments are closed.