Amadeus continues hotel sector growth with new acquisition
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Amadeus has continued its expansion in the hotel sector with the acquisition of Hotel SystemsPro, a US-based provider of sales, catering and maintenance software to the hospitality industry.
The company is being acquired by Newmarket, which has been an Amadeus subsidiary since early 2014. Following the deal, Hotel SystemsPro will be integrated into Newmarket.
Hotel SystemsPro’s flagship product, Hotel SalesPro, automates the entire sales administration and catering delivery process, with the aim of increasing sales efficiency and customer service at hospitality venues. It has a specific focus on midscale properties. This will initially enable Amadeus to provide property solutions to more than 4,500 hotels, mainly in North America.
The company also offers Restaurant ServicePro and Property ServicePro and Condo ServicePro for the residential markets, and all products are developed for mobile devices and tablets.
“The combined hotel sales and catering space offers immense potential to drive increased value to our customers. With an addressable market of close to US$5 billion across the larger hospitality sector, and with between 10% and 50% of hotel revenues typically coming from group and events business, depending on their profile, this is clearly a big opportunity for hotels as they seek to better optimise this area of their business”, said Jeff Hiscox, CEO of Newmarket.
“Hotel SystemsPro’s suite of products fits perfectly with our overall sales and catering solution set, which is also an important component of our broader strategic end-to-end IT vision for hotels,” he added.
This acquisition marks the latest step in Amadeus’ expansion across a range of travel industry sectors. The company recently agreed to purchase Navitaire, which provides IT solutions for the low-cost airline market, and Itesso, which supplies cloud-based property management systems (PMS) for hotels.
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