The president and CEO of Orange County Visitors Association (OCVA) Ed Fuller is visiting UAE and Qatar with a delegation.
The team consisted of representatives from Visit Anaheim and Fairmont Newport Beach who are scheduled to hold a series of strategic meetings and promotional activities. The activities are being held to attract and increase number of Middle Eastern visitors.
A key highlight of the mission is the official consumer launch of ‘The OC & ME’ campaign which targets families and shopping enthusiasts with complimentary VIP shopping experiences. The campaign has been given a boost with Etihad Holidays combining the campaign with specially-priced fly and stay offers.
In addition to ‘The OC & ME’ packages, OCVA will also launch a new campaign for the region, called The OC & Sotheby’s ‘Own a Piece of Paradise’ holiday package, which offers potential investors not only shopping advantages of the OC & ME campaign, but includes complimentary tailored tours of Orange County’s premier luxury condominiums, apartments and villas that are available for purchase.
The three-day promotional mission will see the delegation visit Doha, Dubai and Abu Dhabi.