Brit holidaymakers not as adventurous as they claim: report
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This weekend is predicted to be the busiest time for booking holidays this year, as sunshine seekers across the UK are looking to bag a bargain break away.
However, new research released by Homestay.com reveals that despite more than 37,000 Brits planning their summer holiday, the average Brit is stuck in a holiday rut, only exploring up to five per cent of the world.
A further quarter of Brits have taken this one step further by revealing they’ve never holidayed abroad despite 40 per cent considering themselves adventurous travellers.
Whilst countries such as France (63 per cent), Spain (55 per cent) and Italy (47 per cent) remain Britain’s top holiday destinations, countries such as Anguilla, Bhutan, Greenland and Madagascar remain unchartered territories. Nearly a quarter (22 per cent) of Brits named The Northern Lights as their most desired destination.
The research also revealed:
- The South-West is the home of the groundhog holidaymaker with two-thirds returning to the same destination year on year;
- Forty-five per cent of men believe they’re adventurous, yet a third would opt for a package holiday compared to a fifth of women who would prefer an adventurous holiday.
Commenting on the results, Alan Clarke CEO of Homestay.com, said: “Today is officially the busiest day of the year to book a holiday, which presents Brits with a great opportunity to break the groundhog day holiday cycle and push ourselves to explore somewhere new and different. There’s so much world out there to see and it seems a real shame that we’ve just explored five per cent of it because we’re visiting the same places year-on-year.”
This weekend is predicted to be the busiest time for booking holidays this year, as sunshine seekers across the UK are looking to bag a bargain break away. But with over half (53 per cent) choosing to book the same holiday year on year, we are in danger of becoming a nation of groundhog holidaymakers.
Top 10 destinations for Brits | Top 10 unexplored destinations |
1.France | 1.Ethiopia |
2.Spain | 2.Bhutan |
3.United Kingdom | 3.Anguilla |
4.Germany | 4.Madagascar |
5.Italy | 5.Uruguay |
6.Belgium | 6.Greenland |
7.Netherlands | 7.Bangladesh |
8.Greece | 8.Malawi |
9.Austria | 9.Martinique |
10.Ireland | 10.Ghana |
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