Thomas Cook India goes “mini” to target smaller markets
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Thomas Cook India has devised a new store concept to cater for the country’s third tier cities.
The company recently launched its first ‘Thomas Cook Mini’ store in Pathanamthitta, Kerala. These “small, technology-assisted outlets” will now be rolled out across the country.
“With our internal data analytics clearly revealing the untapped yet high growth potential of tier three markets, a low-cost, rapid penetration model was mission critical, and our Thomas Cook Mini fits the bill perfectly,” said Mahesh Iyer, Thomas Cook India’s chief operating officer of foreign exchange & head of visas.
“Such small tech-assisted outlets give us the opportunity to set up shop, test the waters and expand with the immediacy that was demanded.
“We are very excited with the initial response from our new Kerala Thomas Cook Mini at Pathanamthitta,” he added.
Thomas Cook Mini stores will be equipped with mobile devices or tablets to provide customers with foreign exchange transactions and other travel-related services. The outlets will be manned by small teams of staff and are designed to offer “quick customer transactions”.
The company said the new Mini stores will allow it to deliver “quick market penetration and scale-up”.
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