Rome is fast becoming the new hotspot for Arab travellers, according to Hotelier’s in the Italian capital.
The Rome Cavalieri witnessed a 22% increase in Middle East tourists between 2014 and 2015, with the majority of travel coming from the UAE followed by Saudi Arabia.
Figures from the Italian Tourism Board say trips to the Eternal City by Middle East tourists rose more than 26% in the same year, despite the impact of the global financial crisis.
“Europe has always been a popular destination for Middle East travellers and Rome is creeping into the top 10. GCC residents are attracted to the region for luxury shopping and the ability to accommodate Islamic customs”, said general manager of Rome Cavalieri, Alessandro Maurizio Cabella.”
“At Rome Cavalieri we recognise each cultures requirements and needs and the hotel is well deserving of its Islamic friendly reputation. We’ve adopted new customs to make guests feel at home including certain Arabic speaking staff members, female housekeeping and Arabic TV channels”.
The hotel has also provided a dedicated shisha menu, together with Arabian tea and coffee, plus female only therapists within the Grand Spa.
In November 2015, Emirates Airline announced a daily service to Bologna, its fourth Italian destination, boosting its weekly flights to the country to 56.
The Italian Tourism Board is expecting Middle Eastern travellers to the region to increase by another 20% by the end of 2016, making it one of the most visited countries in the world by International tourists within a five-year period.
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