Citymax Hotels recently unveiled a refreshed visual identity, together with a preview into its re-designed rooms.
The Dubai market has seen a marked increase in millennial and B-leisure travel sector, which expects brands to reflect their character and attitudes. The new refreshed brand reflects the core philosophy of ‘Vibrant Simplicity’.
The re-vamped rooms are larger and feature a TV and media hub, ironing board, controlled room access with integrated lighting and AC as well as new bathrooms with rain showers. Added extras such as pullout beds are also included, meaning each room accommodates three to four people, but is charged per room, not per head.
The new visual identity will be featured in Citymax Hotels yet to open within the region – Ras Al Khaimah, Al Barsha and Business Bay – set to open in first quarter of 2017. The new visual identity will also be featured in its up and coming Alexandria property Egypt.