New Melbourne venue opens
Contributors are not employed, compensated or governed by TD, opinions and statements are from the contributor directly
The new Melbourne Convention Centre - centrepiece of an AU$1.4 billion development in South Wharf, central Melbourne - has unveiled a new identity.
Sitting adjacent to the exhibition centre, the new convention centre development, now called the Melbourne Convention and Exhibition Centre (MCEC) has adopted a three dimensional ‘M’ brand mark.
Melbourne Convention and Exhibition Centre director of marketing, Petrina Gillespie, said a bold identity change was vital to reflect what will be Melbourne’s new meeting place.
“The new centre is not only at the leading edge of environmental design with the world’s first 6 Star Green Star environmental rating, but it will have unequalled views across the Yarra River and city, with creative interior architecture leaving those who visit feeling like they’ve experienced the essence of Melbourne.”
Comments are closed.