Slovenian Tourism Board appoints new UK & Ireland head
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The Slovenian Tourist Board has appointed Mladen Ljubisic as its new head of Tourism UK and Ireland.
Ljubisic will oversee the Tourist Board’s promotion of Slovenia in the UK with a strong focus on the trade, complimented by marketing and communications campaigns.
A new UK and Ireland strategy is currently being implemented by Ljubisic, which will aim to have a stronger focus on travel trade, with tour operator and agent management playing a role.
The Slovenian Tourism Board has also placed emphasis on positioning itself as one of the EU’s leading eco and green tourism countries after the capital, Ljubljana, was awarded the EU Green Capital for 2016. The city will host the Global Green Destinations Day, a two-day conference on 27-28 September 2016.
Ljubisic replaces Tine Murn, who has moved on to set up his own tourism consultancy Mind Brand.
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