Yas Island to be one of world’s top 10 family destinations
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Plans to transform Yas Island into one of the world’s top 10 family destinations have been unveiled by developer, Miral.
The company has unveiled a new identity for the Abu Dhabi entertainment destination in a bid to attract 48 million visits annually by 2022 and to host 100,000 corporate travellers, with a total of 4,000 hotel rooms.
Miral said in a statement that the new brand identity is a “vibrant representation of an Emirati-bred, world-class destination that is home to a multitude of leisure, cultural, social, and business attractions suited for all audiences”.
Miral has also launched the ‘Yas Dream’ campaign, which invites visitors – past, present and potential – to share their memories.
With the hashtag #YasDream, the Yas community can share their favourite moments, say more about their experience, and recommend those experiences.
Yas Island witnessed a record 50% increase in visitor numbers this summer.
More than 600,000 people visited two of the island’s key attractions, Yas Waterworld and Ferrari World Abu Dhabi.
Mohamed Khalifa Al Mubarak, chairman of Miral, said: “Through its efforts to develop a world-class leisure and entertainment destination, Miral is playing a key role in supporting the efforts of the Abu Dhabi Vision.
“Tourism is a significant pillar of the Emirate’s growth and development plans, and the evolution of the Yas Island brand is a natural next step as the destination itself continues to evolve. The way in which Yas Island is being developed ensures that it will continue to be a major proof point for Abu Dhabi as a truly global destination.”
Mohamed Abdulla Al Zaabi, CEO of Miral added: “We are excited to unveil a new brand that truly captures the essence of what Yas Island is all about. The vivid sense of movement and vibrant fusion of color reflects a vivacious spirit and a passion for life that Yas stands for.
“We witness this milestone today which marks the beginning of a new chapter in the evolution of Yas Island whilst staying true to its core values of being authentic, progressive, dynamic, determined, embracing, and pioneering.”
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