Desert Adventures ramps up UK representation
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Desert Adventures, part of the Kuoni Destination Management Specialists division, has cemented its commitment to the UK market with the appointment of seasoned hospitality industry professional Jean Joseph as its UK representative.
The move aims to attract more UK visitors to Dubai, the UAE and the rest of the Middle East region, and for them to book their travel packages with Desert Adventures.
“The UK plays today, as it has for many years, a pivotal role for Desert Adventures source market mix,” said Fabio Prestijacopo, business development manager, Desert Adventures Tourism.
“Our commitment to the destination is unquestionable. In fact, the appointment of a local representative with such a pedigree as Jean Joseph shows ours desire to grow our presence in this market.
“Dubai Tourism’s figures have shown a strong demand and growth out of the UK and Desert Adventures mission is to help local partners grow the volumes into Dubai and the region.
“Having a local representative enables us to promptly address requests and proactively support partners with training and promotional activities that will most certainly contribute towards the achievement of our ambitious targets.”
Throughout her 20-year hotel industry career, Jean has worked for a number of luxury brands including Atlantis The Palm, One&Only Resorts and most recently Kerzner International.
Her extensive knowledge of the UK market and experience of working with Dubai as a key destination makes her an ideal representative for Desert Adventures.
About Desert Adventures Tourism
Desert Adventures is a leading destination management company in the Middle East managing destinations such as the United Arab Emirates, Oman, Jordan, and Qatar.
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