Hotelbeds outlines expansion strategy in India
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Hotelbeds has marked the 10th anniversary of its operations in India by announcing a major expansion strategy for the country.
The bedbank has identified India’s fast-growing second and third tier cities as key areas of expansion, as well as plans to invest in new technology that focus on the use of data and analytics.
To mark 10 years of operations in India, Hotelbeds has also launched a series of customer events across the country under the theme “10 years together”, starting with an event in Mumbai.
“Already India is second only to China in the Asia Pacific region for Hotelbeds,” commented Sam Turner, sales director at Hotelbeds. “Most recently we have moved beyond just operating in the biggest cities and are now working in tier two, and looking to tier three-sized cities where enormous growth potential still exists.
“In addition we see even greater potential from a growing segment of ambitious and young Indians looking both to travel more and spend more, not just on accommodation but on activities and unique experiences.
“That’s why we have such ambitious growth plans for the next decade and will continue with our current successful formula: investing in best-in-class technology to provide our client partners with the data analytical tools they need to drive increased revenues,” he added.
Founded in 2001, Hotelbeds now features an online database of more than 100,000 hotels in 185 countries.
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