HG Travel has launched HG Travel Thailand, as part of the first phase of a wider roll-out strategy of offices around the region over the next 12-months.
The Hanoi-based DMC is adding to its presence in Vietnam, Laos, Cambodia and Myanmar.
It currently handles 50,000 inbound arrivals from international and regional countries with Europe, Australia, Russia, China and other Asia Pacific countries.
“We are delighted to expand into Thailand and who better to head our operations than Andre,” said HG Holdings CEO Tran Thanh Nam, “His unrivalled experience and strategic awareness will provide us with a strong platform for further growth.
“We are deeply committed to Thailand and our programmes will be delivered with the passion, daring and leadership that have been the hallmarks of our business in Southeast Asia for the past 20 years.”
Before heading up HG Travel Thailand, Mr van der Marck was vice president at Khiri Travel for four years, previous to which he spent 10 years with giant tour operator Kuoni in Europe before moving to back to Thailand where is began his career in the 1990s in hospitality.
“Let’s say I have a deep understanding of the market in Thailand and its enormous and enduring potential for high end, bespoke travel experiences,” said Mr van der Marck. “That does not necessarily mean glitzy, five-star travel in the traditional sense. For me luxury is defined by an experience that is utterly unique, creating a moment, a sense or an insight that will stay with travellers for the rest of their lives.
“This is the core philosophy of HG Travel Thailand. We will be rolling out some very distinct travel experiences over the coming months – reimagining destinations like Bangkok with deep-dive cultural itineraries and discovering roads less travelled. We aim to bring back the true spirit of travel.”