Best Western has taken 18 Asian travellers on their “dream” holiday.
The trip followed the hotel group’s “BW Dreams Come True” competition, which asked guests to name their dream Asian destination from those included in Best Western’s Asian portfolio.
Tokyo was voted the most popular dream destination, and nine of the entrants who chose Tokyo were then selected to go on a three-night holiday to the Japanese capital, along with their partners.
The prize included return flights, meals, activities – including a trip to Mount Fuji – and accommodation at the Best Western Rembrandt Hotel Tokyo Machida.
The winners came from Thailand, Hong Kong, South Korea, the Philippines, Malaysia and Indonesia.
“At Best Western, we’re always trying to think up new ways of rewarding our guests,” said Olivier Berrivin, the hotel group’s managing director of international operations for Asia. “The competition was a huge success and we would like to thank everyone who entered – as well as those who shared it via social media and made the competition go viral.
“The contest also showcased the amazing breadth of Best Western’s portfolio in Asia. Our hotels and resorts can now be found in many of Asia’s most sought-after destinations, from Bangkok to Bali, Phuket to Palawan, and of course our winning entry, Tokyo,” he added.
The contest also provided a boost for Best Western Rewards, the company’s loyalty programme, as a condition of taking part was that entrants had to be, or become, members of Best Western Rewards.
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