Etihad launches ‘Runway to Runway’

New travel programme for fashion industry launched at New York Fashion Week

Etihad Airways has announced the launch of ‘Runway to Runway’, a unique rewards programme designed to support the fashion community’s international travel requirements.

Etihad Airways cabin crew pose at the launch of ‘Runway to Runway’
Etihad Airways cabin crew pose at the launch of ‘Runway to Runway’

Since announcing its fashion partnership with IMG in 2016, Etihad Airways has worked with the company and its fashion industry network to develop a bespoke membership program that offers specialised travel benefits. Runway to Runway members are eligible to receive discounts on airfare and other services; preferred corporate rates for business travel; discounted cargo rates; and special group travel rates when travelling for photo shoots, showing collections overseas or conducting business globally.

Patrick Pierce, Vice President of Sponsorships, Etihad Airways said: “Etihad Airways’ commitment to fashion has taken another step forward with the launch of Runway to Runway, a travel program delivering practical benefits to our friends in fashion.

“Last year, Etihad Airways became the first global airline to align with and support fashion professionals. Very few industries travel as much as the fashion industry does, spending tens of millions annually. Etihad Airways is an ideal brand fit for this jet-set industry that is ambitious, innovative and remarkable – all characteristics exemplified by Etihad’s world-renowned service and hospitality offering.”

Fashion industry members will also receive additional benefits in accordance with their Etihad Guest tier level – Gold and Silver status.

As part of its global agreement with IMG, Etihad Airways supports 17 fashion events around the world annually. Since this partnership’s introduction in April 2016, the airline has helped designers, models and brands celebrate key milestones and reach new audiences all over the world with activations at New York Fashion Week: The Shows, London Fashion Week, Milan Fashion Week, Mercedes-Benz Fashion Week Berlin, Lakmé Fashion Week (Mumbai) and Mercedes-Benz Fashion Week Australia, as well as MADE events in New York and Berlin.

To celebrate Etihad Airways’ ongoing support of the fashion industry and the launch of Runway to Runway, Lauren Santo Domingo of Moda Operandi hosted a dinner for fashion designers, editors and influencers during New York Fashion Week.

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