Sandals and Beaches Resorts will launch to the trade a new fully protected UK tour operator under the name of Unique Caribbean Holidays Limited (UCHL) on 10th April.
The move sees Sandals and Beaches Resorts selling fully protected Luxury Included holidays directly to trade for the first time.
Karl Thompson, managing director for Sandals & Beaches Resorts in the UK & Europe commented: “Our relationship with our trade partners has always been at the forefront of our UK business model and therefore setting up as a tour operator was a natural step for us to further develop closer and more meaningful commercial and marketing partnerships.”
Commercial agreements are already in place with key travel agency groups and the news has received high praise from the industry, Global Travel Group’s Commercial Director Cherie Richards comments, “We have worked with Sandals for many years and are thrilled that they will also be operating as a UK tour operator dealing directly with agents. Here at The Global Travel Group our members have benefited from the long standing relationship with Sandals and we are looking forward to strengthening the relationship further”
Thompson added: “In essence the new tour operation will allow us to have greater control over our destiny and enable us to offer so much more value to agents, from our new sophisticated booking engine combined with our enhanced and highly experienced call centre team, to access to a new training programme and industry workshops at our state-of-the-art Sandals Luxury Travel Store in London.
Another benefit of this new tour operation for our trade partners is our continued price parity commitment, meaning that every price that a consumer is able to book with Sandals Resorts direct is always available and commissionable to our travel agency partners.