The Tourism Authority of Thailand (TAT) has entered into a partnership with Michelin Travel Partner to publish a Bangkok edition of the Michelin Guide.
The aim is to allow food lovers to explore Thailand’s culinary scene, raise the profile of Thai restaurants and boost the economy. The first guide is expected to be released by the end of 2017, in a bilingual Thai and English edition and will be available in a print and digital version.
Mr. Yuthasak Supasorn, TAT governor, said, “Everyone knows that the Michelin Guides are ideal books for international food lovers. We hope that this partnership between TAT and Michelin will boost high-quality tourism in Thailand, while helping visitors get more out of Thailand’s rich culinary scene. The Guide will also inspire local restaurants to improve their quality and raise the bar in terms of gastronomic excellence”.
Mr. Lionel Dantiacq, president and managing director (East Asia and Australia) of the Michelin Group said, “Bangkok is one of the world’s culinary capitals, offering amazing cuisine, from fine dining from renowned international chefs to small family-owned eateries. The kingdom’s food also has a long, rich heritage which enhances the pleasure of tourists travelling.”